New Client Company Name Client Name First Last Address of Company Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands Country PhoneEmail Website What is your company's missions statement?How long has your business been established? What are you trying to sell? What is the price point of your product/service? How do you currently sell your product or service? (Online, store, home, etc.) How would you like to sell your product or service in the future?How did you decide on your business name?Business historyAre there any trends affecting your industry now?Motivation for current project1-Year Business Goal5-Year Business Goal10-Year Business GoalMARKETING APPROACH: (select one)mass market (aim to sell to a large broad market)segmentation approach (aim to selectively target one (niche) or more markets)Characterize your target market as clearly as possible. (gender, income, age, occupation, education, family life cycle, geographic region, lifestyle, attitudes, purchasing characteristics, etc.)Who is currently using the product/service? Who else could use the product/service? Why do they use the product/service? (need vs. want) When do they use the product/service? How is the product/service used? What is the target market’s attitude regarding the company’s product? What is the target market’s attitude regarding the general product category? How does the target market make their purchase? What does the decision-making process involve? Is research required before purchase? What is a timeline for a purchase (impulse vs. extended decision-making)? Who makes the purchase? Does user purchase or is other party responsible? Who or what may influence the purchase? Examples of business materials Is there a color that best describes your business, or that you have already used in previous design work? What color best communicates the emotion that you want to convey? Is there a font or type style that you have used with your business? What feeling do you want your clients to experience when they receive your product or service? conservative, humorous, aggressive, corporate, friendly, warm, young, established, charming, tempting, artistic, cultured, traditional, classic, elegant, ornate, historical, dark, somber, unusual, messy, minimal, clean, strong, loud, active, child-like, witty, feminine, masculine, delicate, stylish, fun, modern, technological, soft, peaceful, loud, rich, natural, eco-friendly Do you have a vision that you hope to see ‘come to life’? Describe...Whose marketing examples do you notice and admire?Describe in detail any aesthetic dislikes that you haveDo you have any notable competition? What is your positioning among these competitors?How is your product or service unique?Smallest/largest use of logo What styles or art/design are you drawn to? What do you enjoy looking at?List logos that you admire. What do you like about them?List logos that you admire. What do you like about them?List tools and/or techniques that you use frequently in your businessPreferred method of client communication Written Content, preferably digital: (existing or need?) Photos, preferably digital: (provided or stock?) Existing company graphics (preferably designer files, high-res, digital files) Choose those that you wish to develop:PromotionNewsletterAdvertisementIs this project in relation to a holiday/special event?Primary MessageAdditional MessagesAny other additional notesTerms of Service* I agree to the Terms of Service