New Client Company Name Client Name First Last Address of Company Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Congo, Democratic Republic of the Congo, Republic of the Cook Islands Costa Rica Croatia Cuba Curaçao Cyprus Czech Republic Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini (Swaziland) Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard and McDonald Islands Holy See Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestine, State of Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Réunion Saint Barthélemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu US Minor Outlying Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Åland Islands Country Phone Email Website What is your company's missions statement? How long has your business been established? What are you trying to sell? What is the price point of your product/service? How do you currently sell your product or service? (Online, store, home, etc.) How would you like to sell your product or service in the future? How did you decide on your business name? Business history Are there any trends affecting your industry now? Motivation for current project 1-Year Business Goal 5-Year Business Goal 10-Year Business Goal MARKETING APPROACH: (select one) mass market (aim to sell to a large broad market) segmentation approach (aim to selectively target one (niche) or more markets) Characterize your target market as clearly as possible. (gender, income, age, occupation, education, family life cycle, geographic region, lifestyle, attitudes, purchasing characteristics, etc.) Who is currently using the product/service? Who else could use the product/service? Why do they use the product/service? (need vs. want) When do they use the product/service? How is the product/service used? What is the target market’s attitude regarding the company’s product? What is the target market’s attitude regarding the general product category? How does the target market make their purchase? What does the decision-making process involve? Is research required before purchase? What is a timeline for a purchase (impulse vs. extended decision-making)? Who makes the purchase? Does user purchase or is other party responsible? Who or what may influence the purchase? Examples of business materials Is there a color that best describes your business, or that you have already used in previous design work? What color best communicates the emotion that you want to convey? Is there a font or type style that you have used with your business? What feeling do you want your clients to experience when they receive your product or service? conservative, humorous, aggressive, corporate, friendly, warm, young, established, charming, tempting, artistic, cultured, traditional, classic, elegant, ornate, historical, dark, somber, unusual, messy, minimal, clean, strong, loud, active, child-like, witty, feminine, masculine, delicate, stylish, fun, modern, technological, soft, peaceful, loud, rich, natural, eco-friendly Do you have a vision that you hope to see ‘come to life’? Describe... Whose marketing examples do you notice and admire? Describe in detail any aesthetic dislikes that you have Do you have any notable competition? What is your positioning among these competitors? How is your product or service unique? Smallest/largest use of logo What styles or art/design are you drawn to? What do you enjoy looking at? List logos that you admire. What do you like about them? List logos that you admire. What do you like about them? List tools and/or techniques that you use frequently in your business Preferred method of client communication Written Content, preferably digital: (existing or need?) Photos, preferably digital: (provided or stock?) Existing company graphics (preferably designer files, high-res, digital files) Choose those that you wish to develop: Promotion Newsletter Advertisement Is this project in relation to a holiday/special event? Primary Message Additional Messages Any other additional notes Terms of Service* I agree to the Terms of Service